Toyota unveiled two exciting new models at SEMA 2025: the Land Cruiser Rox Concept and the 4Runner TRD Surf Concept. The Land Cruiser Rox Concept is a bold, adventure-oriented off-road pickup truck with a practical, open design, chopped pillars and a sliding soft-top roof that connects the vehicle to its surroundings. The entire vehicle is designed to handle any challenge, with windowless doors, wide fenders and off-road-ready wheels. The robust structure includes steel bumpers, reinforced skid plates and a TRD suspension that increases the vehicle’s ride height and stability. The 4Runner TRD Surf Concept, on the other hand, is a two-door SUV that harks back to the 1980s, with vintage touches and a vibrant paint job. Inside, the Land Cruiser Rox Concept offers sophistication and practicality, with leather upholstery, safety kits and nets for storing small items. More than 50% of the vehicle’s components were redesigned and produced specifically for the project, hinting at the possibility of a future production model. These innovative Toyota concepts combine the brand’s adventurous spirit with technology and robustness, attracting not only curious glances, but also anticipating possible future models that could soon hit the streets.
Get ready, because Toyota is here at SEMA 2025, a true playground for fans of tuned cars! The brand has unveiled two beauties that will make fans of rugged and adventurous SUVs light up their eyes: meet the Land Cruiser Rox Concept, a pickup truck that is pure boldness and adventure, and the 4Runner TRD Surf Concept, a classic two-door that brings all the nostalgia of the 80s. Let's take a look at these incredible machines!
Land Cruiser Rox Concept: The Off-Road Pickup Truck Born for Adventure!
The Land Cruiser Rox Concept is Toyota’s bold interpretation of a pickup truck that embraces adventure with a vengeance! Created by Calty Design Research, which also created the new generation Land Cruiser 250 Series, this magic on wheels connects with its surroundings through a super open and practical design.
Toyota spared no expense in transforming the Rox, which gained a unique look: the C and D pillars were cut out, and the roof was replaced with a sliding fabric hood, allowing occupants to enjoy the environment more. But don't worry, the solid structure was maintained with a custom chassis, giving it the security to face any challenge.
The experience of driving the Land Cruiser Rox is pure adrenaline: windowless doors, wide fenders and 18-inch wheels, prepared for off-road. Every detail was made to make the adventure intense and safe, because there's nothing cooler than throwing yourself into the dirt and coming back in style!
Structure: The Super Pickup for Challenges
Toyota has paid close attention to the details to make the Rox Concept the ideal pickup truck for any terrain. With steel bumpers in the front and rear, reinforced skid plates and robust mud flaps, this beauty is made to face any challenge! The TRD independent suspension ensures a 10 cm increase in height, and the axles have been widened by 20 cm, with forged aluminum control arms – that's stability and traction for sure!
At the rear, the Rox goes further with a functional cover and a spare tire carrier, optimizing the cargo area. For those who always need extra space, it has a triple roof rack and a sports bar with molle panels, expanding the capacity to transport everything you need!
4Runner TRD Surf Concept: The 80s Classic with Modern Style
Another great Toyota model is the 4Runner TRD Surf Concept, which brings back the vibe of the 80s in a two-door SUV, ideal for those beach adventures. With vintage touches reminiscent of the design of the first 4Runners, it's the perfect mix of retro and contemporary!
With a vibrant paint job and exclusive TRD elements, this model brings all the energy of years gone by, but with a modern structure. A true work of art on wheels!
Luxury Interior with Modern Attachments
Inside the Land Cruiser Rox Concept, the personality shines even brighter. The Heritage Orange leather upholstery is the perfect combination of sophistication and adventurous spirit. The interior is also packed with safety kits and super practical nets to store small items, in addition to the 3D printed door sills, showing that every detail was thought out with care.
More than 50% of the Rox Concept's components have been completely redesigned and produced especially for this project, in partnership with the Toyota Technical Center. Toyota also dropped the bombshell that this concept could be the starting point for a future production model, meaning a Land Cruiser pickup truck could be on the way!
Conclusion
Toyota made a splash at SEMA with the launch of the Land Cruiser Rox Concept and the 4Runner TRD Surf Concept. With bold designs and nostalgic touches, these two conceptual versions combine Toyota's adventurous spirit with technology and robustness in an incredible way. The Rox Concept brings a fresh vision to the Land Cruiser line, while the Surf Concept revives the classic essence of the 4Runner from the 80s. These guys not only attract attention with their looks, but also spark curiosity about future models that could bring these concepts to life on the streets!
