Ford launched the Maverick in 2021, a new compact pickup truck that revived a name from the past. The original Maverick, from 1970, was inspired by the Mustang and stood out for its bold design. With several configuration options, the Maverick quickly won over the American public, becoming a sales success. The model's versatility also made it stand out on drag strips, being valued by enthusiasts. Despite declining sales and the end of production in 1977, the Maverick left a lasting legacy as an icon of 1970s automotive culture, remembered to this day for its freedom and rebelliousness.
In 2021, Ford decided to revive a name from the past and launched its new compact pickup truck, the Maverick. But for most people, the word “Maverick” conjures up a very different car: the sporty compact that shined on the streets and drag strips in the 1970s.
Launched in 1970 to replace the Falcon, the Maverick arrived as a breath of fresh air in the American automotive market. Inspired by the Mustang, it had a bold design, with a long hood, fastback roof and short trunk, which differentiated it from the more traditional models of the time.
An instant success
Ford's bet paid off! The Maverick was an instant success, winning over the public with its attractive looks, fun handling and competitive price. In its first year, Ford sold almost 579 thousand units, surpassing even the sales of the Mustang, which had only 191 thousand deliveries in the same period.
Versatility and variety
The Maverick was offered in several configurations to suit different needs and lifestyles. There were options with two or four doors, sedan or coupe, and engines ranging from a modest 1.6L to a powerful V8 302. In addition, Ford also launched special versions, such as the Maverick Grabber, with an even sportier look, and the Maverick Sprint, focused on performance.
From asphalt to the tracks
With its light weight and low center of gravity, the Maverick quickly became a popular choice among drag racing enthusiasts. Several preparers developed specific kits and parts for the model, transforming it into a true track monster.
An icon of automotive culture
The Maverick became an icon of 1970s American automotive culture, appearing in films, TV series and music. Its striking presence on the streets and drag strips established it as a symbol of freedom, rebellion and adrenaline.
Decline and oblivion
Over the years, Maverick's popularity declined. The 1973 oil crisis and the rise of more efficient and reliable Japanese cars led to a decline in model sales. In 1977, after eight years of production, Ford finally ended production of the Maverick.
An uncertain future
Like many cars of the time, the Maverick was seen as “disposable”. Most examples were abandoned or scrapped over time.
In 2023, one of these drag-modified Mavericks was found in a junkyard by a YouTube channel. The car, despite being in a precarious condition, still bears the marks of its glorious past.
A lasting legacy
Even forgotten and rusty, this Maverick is a reminder of the golden age of American muscle cars. A symbol of freedom, rebellion and the passion for speed that marked a generation.
And speaking of Maverick…
Ford did very well to revive the name for its modern pickup truck. Whether in the 70s or today, the Maverick represents practicality, robustness, and a good dose of attitude. How about some interesting facts about her to expand on the subject?
- Movie car: A 1971 Maverick is one of the stars in the James Bond film “007 – Diamonds Are Forever”, featuring prominently in a chase through the streets of Las Vegas.
- Brazilian version: From 1973 to 1979, Ford also produced the Maverick here in Brazil. More luxurious and “stockier” than the American one, it had 4 or 6 cylinder engine options, and even an intriguing GT version with a 302 V8 borrowed from the Galaxie!
- Almost Mercury: The Maverick was approved as a Ford, but was originally going to market with the Mercury badge, following the “Comet” name.
Conclusion
The story of the Ford Maverick is a portrait of the era of American muscle cars: a time of boldness, innovation and a passion for speed. Even though time has done its work, this machine still holds within it the essence of a great icon of automotive culture.
And you? What is your favorite memory of that machine?
